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marketing-automation

Why B2B Marketers Need To Implement Marketing Automation?

This column is authored by Amberlynn Adam, Blogger, Content Developer & Editor at DataCaptive Photo by Štefan Štefančík on Unsplash If you have ever been part of a marketing team of a corporate, you will know how hectic the work can be. Along with focusing on industry needs, the marketers are also supposed to concentrate on day-to-day tasks […]

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content-marketing-strategy

6 Essential Tips for Reviving Your Content Marketing Strategy

Many content marketers are not happy with the results of their efforts. In some cases, their efforts are not generating enough leads and in many cases, their campaigns are not converting as much as they would like. Only 22% of businesses are happy with their conversion rates Are you one of those content marketers struggling […]

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